Converse Chuck Taylor All Star

Why is it called the "Chuck Taylor All-Star"?

The "Converse Rubber Shoe Company" was established in 1908 in Massachusetts by Marquis Mills. The founder's idea was to manufacture sneakers with vulcanized rubber soles that would make shoes for basketball players more flexible and comfortable, like never before. Basketball was the sport that first welcomed the model, turning it into an icon. In fact, the basketball player Chuck Taylor wore nothing but Converse during the final years of his career, and finally approached the brand to propose a series of improvements in the silhouette. This is how the Converse "Chuck Taylor" All-Star was born, in commemoration of the success that the brand achieved thanks to its starring sportsman.

The Legacy of the Chuck Taylor All Star Converse

The Chuck Taylor All Star Converse was the best-selling sneaker for a long time, marking a milestone in history. Today, after one hundred years, the brand has continued to expand the legacy of the silhouette with new versions, reinterpretations that modernize it and include performance advancements, exclusive drops thanks to collaborations with other brands, and finishes that make the shoe ready to step into new, more challenging terrains. The Converse Chuck Taylor All Star is one of the greatest legends in the sneaker scene .