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DATAPROTECTION

Privacy Policy, effective Juli 2020
 

We appreciate your interest in our website. The protection of your privacy is very important to us. Below we inform you in detail about the handling of your personal data.

Your personal data will only be collected, processed and used by solebox | MBCY in accordance with the applicable data protection law. Our data protection practice is thus consistent with the General Data Protection Regulation (GDPR) and the German Federal Data Protection Act (BDSG-neu)

Personal data means any information relating to an identified or identifiable natural person; a natural person is considered as being identifiable, directly or indirectly, in particular by means of an identifier such as a name, an identification number, location data, an online identifier or one or more special characteristics expressing the physical, physiological, genetic, mental, economic, cultural or social identity of this natural person can be identified (Article 4 No. 1 GDPR). This includes, for example, your name, your telephone number, your address and all inventory data that you provide us with when registering and creating your customer account. Statistical data or anonymized data, which we collect, for example, when visiting our web shop and which can not be directly associated with your person, are not covered here.


 

1. Collection, processing and use of your personal data
2. Use of cookies
3. Use of Google Analytics
4. Data protection and use of Facebook
5. Transfer of personal data
6. Re-targeting and use of the service Criteo
7. Use of tracking pixels
8. Newsletter
9. Right of access and other rights
10. Revoke from consent
11. Klarna data privacy statement
12. Contact
13. Information in pursuance with Article 13 GDPR
14. Use of Kameleoon

 

  1. Collection, processing and use of your personal data

    You can visit our website without having to reveal any of your personal details. We only store access data which does not reveal any links to a given person. This data will only be used to improve our offer. We will not use the data to draw any conclusions about the users who visit our website

    Your personal data will only be collected if you voluntarily communicate this to us as part of your order or when you open a customer account. We will use the data provided by you without your separate consent exclusively for fulfilling and processing your order.

    Once the contact has been processed and the full purchase price payment has been acknowledged, your data will be blocked for further use and will be deleted after the expiration of the tax and commercial storage periods unless you have expressly agreed to the further use of your data.

    If you have registered for the solebox | MBCY newsletter, solebox | MBCY will use your registration information for the purpose of sending you the solebox | MBCY newsletter. You can unsubscribe from the newsletter by clicking here. Furthermore you can find a unsubscribe link at the end of every newsletter. If you have problems unsubscribing please contact support@solebox.com
     

  2. Use of cookies

    On various webpages, we use cookies to make your visit to our website a positive experience and to enable the use of certain functions. Cookies are small text files, which are stored on your computer. Most of the cookies that we use will be deleted from your hard drive once your browsing session comes to an end (also known as ‘session cookies’). Other cookies remain on your computer and they allow us to recognise your computer when you next visit our website (also known as ‘durable cookies’). These cookies serve as a welcome for your user name. You will be asked to enter your password again, or fill out forms that require your data. Our partner companies are not allowed to collect, process or use your personal data via cookies.

    Cookies are also stored by Google Inc. Google collects and stores information about website visitors’ behaviour for marketing purposes. This is done in a completely anonymous manner. This allows targeted product recommendations to be displayed in the form of advertising banners or advertisements on third party websites (also known as ‘publishers’). This data cannot be used to identify someone who has visited the website. The collected data is only used for the appropriate design or improvement of the commercial offer. No other use or transferral of information to third parties takes place. You can stop any anonymous analysis of your surfing behaviour at any time by simply clicking on the link to disable the Google service. In addition, you can disable the use of cookies by Google and other third-party vendors who may be participating in the network advertising initiative. This can be done by clicking on the network promoters’ deactivation page.

     

  3. Use of Google Analytics

    This website uses the "Google Analytics" service provided by Google Inc. (1600 Amphitheater Parkway Mountain View, CA 94043, USA) to analyze users' website usage. The service uses "cookies" - text files stored on your device. The information collected by the cookies is usually sent to a Google server in the US and stored there.

    On this website accesses the IP anonymization. The IP address of users is shortened within the member states of the EU and the European Economic Area. This reduction eliminates the personal reference of your IP address. Under the terms of the agreement, which website operators have entered into with Google Inc., they use the information collected to compile an evaluation of website activity and site activity, and provide Internet-related services.

    You have the option to prevent the storage of the cookie on your device by making the appropriate settings in your browser. There is no guarantee that you will be able to access all features of this website without restrictions if your browser does not allow cookies.


    Furthermore, you can use a browser plug-in to prevent the information collected by cookies (including your IP address) from being sent to Google Inc. and used by Google Inc. The following link takes you to the appropriate plugin: https://tools.google.com/dlpage/gaoptout?hl=en
    Here's more on data usage by Google Inc .: https://support.google.com/analytics/answer/6004245?hl=en


     

  4. Data protection and use of Facebook

    This website uses plugins from the social network facebook.com operated by Facebook Inc., 1601 S. California Ave., Palo Alto, CA 94304, USA ("Facebook").

    If you visit our internet presence with such a plugin, a connection to the Facebook servers will be established and the plugin will be displayed on the website by a message to your browser. This will be transmitted to the Facebook server, which of our websites you have visited. If you are logged in as a member of Facebook, Facebook assigns this information to your personal Facebook user account. When using the plugin functions (for example, clicking on the "Like" button, submitting a comment) this information will also be assigned to your Facebook account. If you do not want Facebook to collect data about you via our website, you must log out of Facebook before visiting our website.

    We have no influence on the amount of data that Facebook collects with the help of this plugin and therefore inform you according to our knowledge. For more information about the collection and use of data by Facebook, about your rights, ways to protect your privacy, please refer to the privacy policy of Facebook https://www.facebook.com/about/privacy/ here.


    When using Facebook technically necessary data of the user are transmitted to Facebook. All activities that the user performs within the Facebook portal are visible and traceable for Facebook.

     

  5. Transfer of personal data

    An encrypted transfer of your data will be made to the shipping company commissioned with the delivery of the goods. To process payments, we pass on your payment details to the bank responsible for the payment. For personalized advertising, we share some of your voluntary information with our newsletter service provider. 

     

  6. Re-targeting and use of the service Criteo

    Our website uses cookies / advertising IDs for advertising purposes. This allows us to show our advertisements to visitors who are interested in our products on affiliate websites, apps and emails. Re-targeting technologies use cookies or promotional IDs and display advertising based on your previous browsing behavior. To refuse this interest-based advertising, please visit the following websites:

    1. Network Advertising Initiative
    2. Your Online Choices

    We can exchange information such as technical identifiers from your registration information on our website or our CRM system with trusted advertising partners. This will link your devices and / or environments and offer you a seamless user experience with the devices and environments you use. For more details on these linking capabilities, please refer to the privacy policy that you will find in the aforementioned platforms or the explanations below.

    Criteo Privacy Policy here.
     

  7. Use of tracking pixels

    Tracking pixels have very similar functions to cookies, but they are not noticeable to the user. We use tracking pixels within our online shop to track the user behaviour and to control the offers our re-marketing mix. This data is completely anonymous and it is not linked to the personal data on a user's computer or to a database. To prevent web bugs attacking our pages, you can use tools such as webwasher, bugnosys or AdBlock (for Chrome or Firefox). To prevent web bugs in our newsletter, please set your mail program so that no HTML is displayed in messages. Web bugs are also prevented when you read your e-mails offline.

     

  8.  Newsletter

    We process your personal data when you subscribe to the solebox | MBCY newsletter. In particular, this may include the following data:

    • Data you provide when subscribing to the solebox | MBCY newsletter (e-mail address, title if applicable, first name, last name, address, zip code, preferred brands, interests, date of birth)

    • Data that we need to prove your consent to receive the solebox | MBCY newsletter and to process your data (IP address and timestamp of the newsletter order and of the click on the link in the confirmation e-mail, submitted consent forms, etc.)

    • Data we receive when we read the solebox | MBCY newsletter (opening the newsletter, clicking on links contained in it, data on the terminal device used, data on the location based on the IP address, accessibility of the e-mail address, making a purchase on solebox.com or mbcy.com a promotion on the website after clicking on an offer)

    • Data we receive when we participate in a raffle organised by us (details of the competition, answers)

    • Information we receive when you register an account on our website, solebox.com or mbcy.com, (title, first name, last name, email address, zip code, date of registration, date of the last log in)

    • Information about your online purchases from solebox | MBCY (goods/services, payment amount, currency, location, discount amount)

    • Data we receive when redeeming vouchers or coupons and activating credit (redeemed vouchers and coupons from solebox | MBCY, date and place of redemption)

    • Information collected when you use the solebox.com or mbcy.com website (pages viewed, services used, wish list, preferences)

    • Data that we receive when using customer surveys (survey results)

    • Data that we generate on the basis of the evaluation of the aforementioned data (customer segments, assumed product preferences)


    We only process the above-mentioned data to the extent that we actually receive them. For example, when using our website features, placing an order on solebox.com or mbcy.com or participating in one of our raffles.

    Direct mail: We use your e-mail address to send you the solebox | MBCY newsletter on products, offers, services, promotions, satisfaction surveys.

    The legal basis for the described data processing is Art. 6 para. 1 (a) of the GDPR (consent).

     

    Personalisation of the newsletter content

    We want to provide you with advertising that is geared to your individual interests. To this end, we analyse your data and try to select products, services and promotions that suit you when designing the newsletter. The above-mentioned data helps us to identify typical patterns of purchasing behaviour, clearly define target groups and tailor the advertising to the respective target group. Calculated purchase probabilities help us to identify your needs better. In addition, your data enables us to display selected offers, adjust the frequency of the solebox | MBCY newsletter to your usage habits and address you personally with your name. The legal basis for the described data processing is Art. 6 para. 1 (a) of the GDPR (consent).

     

    Advertising success monitoring

    We evaluate the results of our marketing activities to measure the efficiency and relevance of our campaigns. We assess the success of our advertising activities in order to continuously improve our marketing activities in your interest and plan new measures. The legal basis for the described data processing is Art. 6 para. 1 (f) of the GDPR (balancing of interests based on our interest in measuring the success of advertising measures). To personalise our website and newsletter content, we create user profiles using the Emarsys Marketing Cloud. For this purpose, all data collected with the Emarsys Web Extend database, both by JavaScript commands and by cookies, are stored either anonymously (before login) or pseudonymised (after login).

    For visitors with newsletter registration, our website also uses JavaScript commands to collect browsing and purchasing information. This data is used to enrich your customer profile and to provide you with a personalized experience at all our contact points. You can directly Opt-Out of this profile enrichment or contact our customer support .

    If you do not object, your personal data will be stored and updated as long as you are subscribed to our newsletter. When you unsubscribe the newsletter, we will stop sending it to you and delete your data as long as we are not entitled to store it for certain purposes, including the defence against legal claims, due to legal reasons.

    The legal basis for data processing is Art. 6 para. 1 (f) of the GDPR. Our legitimate interests consist of the aforementioned purposes.

    We process your data automatically with the intent of evaluating certain personal aspects (profiling). For example, we analyse your data using mathematical-statistical methods to tailor advertising to your individual interests.

    Within solebox | MBCY, only people who need to know your information to perform the tasks assigned to them are granted access to your data. Outside of solebox | MBCY, we may provide access to your information to service providers who assist us in fulfilling our functions. These are, for example, service providers that we have commissioned to operate our servers, send out newsletters, or perform data analysis. These service providers must meet specific confidentiality requirements. They are only granted access to your data to the extent and for the period necessary to perform their tasks.

    Countries outside the European Union handle the protection of personal data differently from EU member states. We also use service providers located in third countries outside the European Union to process your data. There is currently no EU Commission resolution that these third countries generally offer an adequate level of protection. Therefore, we have taken special measures to ensure that your data is processed just as securely in the third countries as within the European Union. With service providers in third countries, we conclude the data protection agreement (standard data protection clauses) provided by the Commission of the European Union for the processing of personal data in third countries. This contract provides for appropriate safeguards for the protection of your data with service providers in the third country.

    We store your data as long as you have subscribed to the solebox | MBCY newsletter. Once you unsubscribe it, your data will be deleted unless we are entitled by law to store it for specific purposes, including defence against legal claims. If you also have a customer account on solebox.com or mbcy.com, we will store your data for as long as you keep it. If solebox | MBCY processes personal data about you, you are entitled to the following rights under data protection law.

    Information

    You can request information about your personal data processed by us.

     

    Amendment

    If your information is not (no longer) correct, you can request that your data be corrected. If it is incomplete, you can request that it be completed.

     

    Deletion

    You have the right to demand the deletion of your data. Note that a claim for deletion depends on the existence of a legitimate reason. Furthermore, there must not be any regulation that obliges us to keep your data.

     

    Restriction of processing

    You have the right to request that the processing of your data be restricted. Note that a right to limit processing depends on the existence of a legitimate reason.

     

    Objection

    If data is collected on the basis of Art. 6 para. 1 (f) of the GDPR, (data processing to safeguard legitimate interests), you have the right to object to the processing of your data for reasons arising from your particular situation. In the event of an objection, we will no longer process your data, unless we can prove compelling reasons for processing worthy of protection that outweigh your interests, rights and freedoms, or the processing serves to assert, exercise or defend legal claims.

     

    Right of complaint

    You are entitled to issue a complaint with the competent data protection authority if you do not agree with the processing of your data.

     

    Data portability

    You have the right to receive personal information that you have provided us electronically.

     

    Revocation of your consent

    You have the right to revoke your consent to receive the solebox | MBCY newsletter and to have your data processed at any time. This also applies to the revocation of any declarations of consent you may have made to us prior to the validity of the GDPR, i.e., prior to 25 May 2018. The easiest way to revoke your consent is to click on the unsubscribe link found in every e-mail. The revocation of your consent does not affect the legality of the processing of your data carried out up to the revocation.

    You can opt-out of the newsletter at any time using the unsubscribe link in the footer of each newsletter. You can also unsubscribe using the link here or by sending an email to our customer service .

     

  9. Right of access and other rights

    In accordance with the General Data Protection Regulation (GDPR), you have the right to access free information about your stored data as well as a right to rectify, block or delete of the stored data.

    Sole Brothers GmbH
    Schanzenstrasse 41
    51063 Cologne

    or via email here

  10. Revoke from consent

    We would like to point out that you can revoke your consent to the following data use at any time with effect for the future:

    • Subscription to the newsletter (unsubscribe at any time)

    • The DHL package announcement, which can be actively selected during the ordering process, does not require any revocation, as it will only be used once by DHL and not for advertising purposes.

  11. Klarna data privacy statement

    If you decide to purchase on account with Klarna, we ask for your consent that we may transmit the data necessary for the processing of the payment and an identity and credit check to Klarna. In Germany, the credit reporting agencies listed in Klarna's privacy policy  can be used for identity and credit checks. You can revoke your consent to the use of your personal data with Klarna at any time.
    In order to provide you with Klarna's payment options, we will provide Klarna with personal information, such as contact and order information. This will enable Klarna to assess whether you can use the payment options offered by Klarna and to adapt the payment options to your needs. General information about Klarna is available here here. Klarna will treat your personal information in accordance with the applicable privacy policy and the information provided in Klarna's Privacy Policy Klarna's Privacy Policy.

  12. Contact

    You can reach us by telephone between the hours of 12 PM and 6 PM via: +49 (0) 800 - 4110000. You can also reach us via mail here .

     

    Sole Brothers GmbH
    Schanzenstrasse 41
    51063 Cologne

  13. Information in pursuance with Article 13 GDPR

    Responsible for the data collection:

    Sole Brothers GmbH, Schanzenstr. 41, 51063 Cologne

    Contact details of the data protection officer:

    Martin Hölscher, address as above, 
    E-Mail: privacy@solebox.com

    The following personal data was collected during the ordering process: 

    First name, surname, date of birth, address, e-mail address, telephone number, purchasing behavior and the data collected by the applications described above and by the processors / service providers. 

     

    Purposes for which the personal data are to be processed:

    • Processing of online purchases, evaluation of the click and purchase behavior of customers as well as (personalized) marketing as described in detail above

    • Analysis of Click and Purchase Behavior, Email Tracking and Personalized Marketing: We will evaluate your shopping history for products you have already purchased to offer suggestions on other similar products. In addition, we will evaluate information that you have left on previous visits to our website. In this way, we would like to better understand and analyze your buying needs. The tools used for this are described above. 

     

    Legal basis of processing:

    Art. 6 para. 1 GDPR 

    Recipients or categories of recipients of the personal data::

    Employees entrusted with sales, logistics and marketing, as well as contract processors and service providers commissioned in this context 

     

    Duration of storage of personal data or, alternatively, criteria for setting this duration: 

    Until settlement of the respective purchase contract and beyond that in an anonymous and blocked form, as long as legal transactions are in progress with regard to the transactions made; as far as the sending of the newsletter is concerned, as long as the consent of the recipient exists.  

     

    Rights of data processing affected persons:

    You have a right to information on the part of the person responsible about the relevant personal data (Article 15 GDPR) as well as to rectification (Article 16 GDPR) or cancellation (Article 17 GDPR) or to restriction of processing (Article 18 GDPR) or Data transferability (Art. 20 GDPR) and a right to object to processing (Art. 21 GDPR). Please direct your inquiries to the aforementioned data protection officer.

     

    If the data processing is based solely on Art. 6 (1) (a) GDPR, i. You have given your consent to the collection and processing of data, you are entitled to revoke the consent at any time, but without affecting the legality of processing on the basis of the consent to revocation processing is. 

     

    In addition, you have a right of appeal to the competent supervisory authority. This is the State Commissioner for Data Protection and Freedom of Information North Rhine-Westphalia, Kavalleriestr. 2-4, 40213 Düsseldorf, Tel .: 0211-38424-0, Fax: 0211-38424-10, E-Mail: poststelle@ldi.nrw.de.

     

    In the case of a purchase of goods on your part in our online shop (conclusion of contract) the provision of your personal data is required (Art. 6 (1) (b) GDPR). You are therefore obliged to provide the person responsible (us) with the necessary personal data. In the case of non-provision of this data, no purchase can be made in our online shop.  

     

    There is no automated decision-making regarding the analysis of data about you.
     

    1. The data subject has given consent to the processing of his or her personal data for one or more specific purposes

    2. Processing is necessary for the performance of a contract to which the data subject is party or in order to take steps at the request of the data subject prior to entering into a contract

    3. Processing is necessary for the purposes of the legitimate interests pursued by the controller or by a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject which require protection of personal data, in particular where the data subject is a child

  14. Use of Kameleoon

    This website uses the test and web analysis service Kameleoon. The software tool enables an analysis of user behavior based on user segmentation. By evaluating the logfile data, Kameleoon can determine how individual user segments are visiting the website, which landing pages are visited and how click rates can be increased. As described above, cookies and or the local storage of the browser are used for the analyses, which are linked to a pseudonymised ID. Your IP address is completely anonymized and not stored. The information generated by the cookie/local storage about your use of this website is transmitted to a Kameleoon server in Germany and stored there in aggregated and pseudonymised form. The IP address transmitted by your browser within the framework of Kameleoon is not merged with any other Kameleoon data. The use of Kameleoon serves the purpose of evaluating your use of the website and compiling reports on website activity so that we can regularly improve our services. The legal basis for the storage of cookies is the consent given (Art. 6 Para. 1 S. 1 lit. a DS-GVO). The further evaluation of the collected data takes place over a period of max. 365 days on the base of Art. 6 Para. 1 S. 1 lit. f DS-GVO. You may refuse the use of cookies/local storage by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. You can also deactivate Kameleoon’s tracking at any time (and thus prevent Kameleoon from collecting data generated by the cookie and related to your use of the website and Kameleoon from processing this data) by clicking on the following  link .