Kenzo takes you from the fashion runways of the world to THE GOOD WILL OUT with some of its most exclusive designs that combine street style with oriental inspiration. Bold colors, fearless shapes and eclectic collections are the distinguishing characteristics of this Japanese brand created in the 1970s by Kenzo Takada.
Kenzo was founded in Paris in 1970 by Japanese designer Kenzo Takada. Considered a ready-to-wear brand, its risky oriental-inspired designs highlight striking colors and patterns full of contrasts. Its logo represents a tiger with its mouth open and is one of the most omnipresent elements in almost all its garments. Kenzo is always a leader in fashion trends.
For fans of the most exclusive streetwear, at The Good Will Out’s Kenzo store, we offer a wide variety of apparel, such as t-shirts, pants and jackets that perfectly combine Asian influence with European ready-to-wear. Garments suitable for all styles, with classic colors or iconic and striking prints, all of them breathe a youthful and brazen spirit.
The Kenzo selection at our The Good Will Out store is very big, but we can give you some tips so that you can choose a simple combination of items that will undoubtedly leave an impact. Choose dark Kenzo tapered pants. Add a t-shirt with the striking tiger print, perhaps a black or white base. And complete it with a bomber jacket that combines several shades and striking accent colors. The result is a streetwear outfit with a very exclusive style.
Kenzo Takada had a career in which he tore down many invisible walls, broke barriers and conventions.He always followed his instinct and his passion for fashion. Against the wishes of his parents, he enrolled in the Bunka Fashion School in Tokyo, being one of the first men to be admitted. After a few years of working for Asian companies, he traveled to Paris, where he settled and began working for some brands and even got the designer Louis Feraud to accept five of his creations. In 1970 his first boutique, “Jungle Jap”, came to light. Kenzo not only managed to be a "stranger" accepted in the Parisian fashion scene, then monopolized by two brands, but he challenged the aesthetic conventions of the time with dresses and suits with exaggerated shapes, combinations of pieces, and striking colors. His collections, initially feminine, were growing, as well as his popularity. Later he began to design clothes for men, children, and perfumes. He paved the way for many of the big fashion brands that would come later and created a unique and personal style that has been part of the most important fashion runways in the world still today, even after his retirement in 1999.